Keep reading for step-by-step instructions on the settings you need to change now. There are things you can do to stop Facebook from tracking your every move. ( Click here to read the full story.)īut there is some good news. Remember the story we shared last year about Kelli Burns, a mass communication professor at the University of South Florida, who claimed that Facebook listens to everything you’re saying? According to Burns, the reach of Facebook’s tracking abilities extends far beyond what the average user might expect, or feel comfortable with. Facebook uses this information to target ads or relevant posts to users on behalf of advertisers. It has algorithms that track what you like, watch and click on. Sometimes it seems like Facebook knows you personally, and that’s because it does. An ad pops up that’s right up your alley, or three new articles show up in your feed that are similar to something you’ve just clicked on.
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